Sendhil Mullainathan: Solving social problems with a nudge

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Categories: Education Technology Science
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Duration: 0:20:33
Description: MacArthur winner Sendhil Mullainathan uses the lens of behavioral economics to study a tricky set of social problems -- those we know how to solve, but don't. We know how to reduce child deaths due to diarrhea, how to prevent diabetes-related blindness and how to implement solar-cell technology ... yet somehow, we don't or can't. Why?
Tags : Sendhil Mullainathan TEDTalks TED talks TEDIndia India Nudge behavioral economics social problems decision making choice theory psychology

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